OUR MISSION
THE JOURNEY THAT CHANGED EVERYTHING: THE ORIGIN OF FITZ & WILLOW
Some movies leave a lasting mark when you are a student, and for me, Gorillas in the Mist (the story of Dian Fossey) was one of them. Years later, I decided I didn't want that impact to just stay on the screen. I traveled to Tanzania to work as a volunteer and, from there, journeyed into the rainforests of Uganda to fulfill a dream: to look into the eyes of mountain gorillas in their own home.
That experience in the heart of Africa changed me forever. I discovered the immense fragility of our ecosystems, the beauty of wildlife, and, above all, the urgency to protect it.
That is how Fitz $ Willow was born. We didn’t want to be just another clothing brand in a world saturated with Fast Fashion and synthetic fabrics that harm the planet. We were born with a clear purpose and a radically transparent model:
- Quality at the Core: All our clothing is crafted exclusively from 100% certified organic cotton. We choose premium Stella/Stanley textiles because they are gentle on the skin, hold their shape wash after wash, and are produced under fair trade conditions. We want your garment to last for years, reducing its environmental footprint.
- The 60% Impact: We have made a foundational commitment to dedicate 60% of our net profits to the protection of forests and endangered species, starting by supporting conservation projects for mountain gorillas.
Every time you wear one of our cat, dog or nature illustrations, you are wearing a story of respect and giving back a piece of what the planet gifts us. Thank you for being part of this journey and for helping us to protect the world’s last wild sanctuaries.
From nature... and we give back. 🌿🐾